Apple

Earnings misses are always a negative. While largely anticipated by the Street, the magnitude of Apple’s Dec-18 pre-announcement was a disappointment. It’s understandable that investors are piecing together what went wrong and its impact on the business longer-term — we…

Apple reissued lower guidance for the Dec-18 quarter (8% below Street expectations), citing soft iPhone sales in China as the primary driver of lower-than-expected revenue. Despite what will be a more complicated 2019 for the company, we believe the fundamentals…

We believe the investing view on Apple is shifting to Apple as a Service. The news that Netflix is leaving the App Store is somewhat expected, given the company began testing alternatives to the App Store last summer. The move…

1. Apple will be the best performing FAANG stock in 2019 (by Gene Munster) First, we believe the theme of Apple as a Service will slowly take root in 2019. Apple’s new reporting methodology will help focus investors on revenue…

Today, Apple indicated that they will stop selling iPhone 7 and 8 in Germany due to an injunction issued as part of a long battle between Apple and Qualcomm. As of now, both iPhone 7 and 8 are still available for…

We recently tested four smart speakers by asking Alexa, Siri, Google Assistant, and Cortana 800 questions each. Google Assistant was able to answer 88% of them correctly vs. Siri at 75%, Alexa at 73%, and Cortana at 63%. Last year,…

This week Apple announced plans to add an additional campus in Austin, TX along with strengthening satellite locations in Culver City, San Diego, and Seattle. The initial reaction from tech followers has been centered on Apple adding offices in cities outside…

This week Apple announced an “extra credit” of $25-$100 for a trade in of an iPhone 6, 7, 8, or X towards a new XS or XR. While it appears to be a negative read on iPhone demand in the…

Apple’s recent decision to end unit reporting is evidence of Apple’s latest reinvention — into a services business. It will take time, but this change lays the groundwork for future AAPL multiple expansion. Six months ago we introduced our view…

Happy belated Thanksgiving. One of our four closely held values is what we call intentional generosity. We believe that giving with a purpose is a powerful tool for good. It’s baked into the venture capital model and baked into our…

Halo Sport Headset | $499 | A pair of headphones that utilizes neuropriming to improve workouts. Apple Watch Series 4 | $499 | Fall detection, an electrocardiogram, super-accurate fitness tracking, and cell connectivity make it the best smartwatch period. Plae Shoes |…

We think about Apple less as a device maker and more as a company that maintains a large user base with a combination of hardware and software services. To put a finer point on it, we estimate there are 850…