Victory Royale! Fortnite is Exploding

  • Epic Games’ Fortnite has exploded in popularity over the past few months for four reasons.
  • 1. It’s accessible to all (free to play, compared to similar games that cost $60, and easy to play, different than most complicated console games).
  • 2. It’s fun (Battle royale style).
  • 3. It’s high-quality (frequent gameplay, weapon, and skins updates).
  • 4. No pay-to-play advantage (keeps level playing field. Most games make money selling play advantage).
  • We believe these four factors will result in Fortnite being a top 5 game for the next several years.

Fortnite 101. Fortnite is a battle royale game, where 100 players parachute onto an island with the goal of being the last one standing at the end. A “storm” serves as a boundary that closes in at set intervals, shrinking the playable area and forcing players closer and closer together. Players begin with no equipment and must scavenge around the island looking for weapons and supplies to give them an advantage over the opposition. Fornite has screamed to the top of gaming titles recently and is the number 1 most viewed title on Twitch as of this writing.

Easily accessible to all. Fortnite is an extremely accessible game in a number of ways. For one, it’s free, making it easy to convince friends and family to try it out versus console games that usually run about $60. This is a major reason for its fast ascension to cultural phenomenon. When gamers see their friends playing a game or want to try a new one, they often must consider if it’s worth the investment. With Fortnite, users are able to play the online multiplayer without any upfront cost.

Another facet of its accessibility is the graphics and visuals. The aesthetic of Fortnite is cartoony and a little silly, which makes it much easier for parents to get on-board and expands the audience of the game to a younger demographic. There is no gore, no dead bodies lying around and the weapons feel less like instruments of destruction and more like they’re made by NERF or SuperSoaker. PlayerUnknown’s Battlegrounds (PUBG), the first major battle royale title, has a much grittier, more realistic aesthetic that is targeted to an older audience. Fortnite looks and feels like it’s directed at kids, but has enough complexity and a high enough skill ceiling that it keeps older, more competitive players interested as well. It’s an example of the old adage, “easy to learn, difficult to master.”

Furthermore, it’s playable across platforms. It is available on PS4, Xbox One, PC, and iPhone, with Android support coming soon. Fortnite also supports cross-platform play, so players on the PC can play with their friends or family who play on Xbox (though PS4 and Xbox players can’t play together, Sony is blocking the option). This is the first time that this has been possible for any video game and could prove to be a major milestone for online gaming.

It’s fun, battle royale’s rise. Battle royale games are a relatively new phenomenon. One of the keys to Fortnite’s meteoric rise is that this genre is inherently fun. The longer the game lasts – and the closer you get to victory – the higher the stakes and the higher the stress. The exhilaration of being one of the few remaining players is a significant factor in the game and the genre’s popularity. Ultimately winning a game, emerging as the lone victor out of a hundred other players is an incredible feeling not found in other game modes. While Fornite was not the first game to embrace this format it was one of the earliest and brought its own unique spin by allowing in-game building of walls, ramps, and roofs. The building mechanic adds another layer to the game for players, giving them the ability to quickly reach previously inaccessible locations and create cover or an escape route under fire.

High-quality game. Fortnite’s battle royale format and accessibility would be non-factors if it weren’t for the fact that Fortnite is a high-quality product. The game is still in early access (i.e. it’s not a finished game), so there are some kinks here and there, but the Epic team is committed to the product and is visibly working hard to make sure the game is running smoothly and keeps players engaged. They have continued to add new weapons, equipment, locations, and other features to the game free of charge so one can continue to play and get the full experience without paying a cent. Fortnite brings in revenue is by selling cosmetics for players to personalize their in-game character, and a 10-week ‘Battle Pass’, essentially a subscription that gives players more challenges to complete and cosmetics to unlock during that period. The game looks good, feels good, and is free. It’s not a tough sell to get people to try, and once they do they are hooked. Below is an example of two of the latest in-game character skins that can be purchased.

No pay-to-play advantage. While it’s hard to say how much the approach to in-game purchases contributes to Fortnite’s success, it is starkly different from how some major publishers approach in-game purchases. Electronic Arts has been successful with in-game purchases, especially with their FIFA games, but also faced notable backlash from the way the in-game purchases for Star Wars: Battlefront II were setup. EA allowed players to spend money to unlock items that grant a competitive advantage over those who elect not to spend extra. Fornite takes a different approach, offering its 10-week Battle Pass and limited-time character skins, items, and emotes, which are completely cosmetic and provide no competitive advantage. Some of these items are only available for purchase in a 24-hour window before they disappear from the store, driving users to get the items they like while they can. Despite the game being released for free, and in-game purchases providing no competitive advantage, Fornite earned $126M in revenue in the month of February alone. Since then, Epic Games has launched Fornite Mobile, which has reportedly reached $1.8M in revenue per day. Needless to say, their unique in-game purchase strategy seems to be working.

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